Job Information
Western Union Director of Global CRM Marketing – London, UK in London, United Kingdom
Are you passionate about shaping global CRM strategies that make a significant impact? Are you ready to lead a team of dedicated CRM marketers in a worldwide effort to revolutionize customer engagement at Western Union? If you are seeking a role where your strategic vision and leadership skills can drive business success on a global scale, then it’s time to join Western Union as the Director of Global CRM Marketing
Location: London (Hammersmith).
Hybrid Work Model: The expectation is to work from the office at least three days a week.
*Western Union powers your pursuit. *
As the leader of a team of CRM marketers, you will be responsible for implementing business strategy into CRM strategy, establishing and executing global CRM marketing communication plans, and driving audience understanding for the business at a regional level. Additionally, you will lead efforts to ensure efficient and consistent communication with customers globally.
Role Responsibilities
Develop and implement customer CRM strategies and initiatives across the globe to drive customer satisfaction, loyalty, and revenue growth for active, passive and churned customer
Work with the leaders in different regions to identify and analyze customer behavior and preferences to tailor and personalize communication and offerings choosing the right channel, together manage already existing messages (copy, visuals, and target audiences)
Drive an omnichannel approach via email, in-app, push, web, social and other channels
Strategize global performance marketing initiatives to drive lower cost per transaction and increased revenue
Own and lead content strategy for all journeys global or regional. Partner with Product and Engineering teams to identify opportunities, build roadmaps, and develop optimization loops across the customer Global CRM, with an emphasis on personalization and engagement
Develop and own the analysis and derive insights to enhance customer experience for multi-channel Global CRM campaigns, from ideation to launch to optimization
Define goals, benchmarks, and KPIs for CRM marketing programs
Role Requirements
10+ years of similar experience in Marketing, particularly across CRM, Loyalty, and Experience.
University Degree in relevant field of study – MBA preferred.
Excellent analytical skills with a strong command of Excel and Power Point.
Advanced experience with CRM tools (Salesforce and Braze preferred) and data analytics.
Experience in a global consumer brand or financial services company.
Demonstrated leadership skills with the ability to set strategic direction and priorities within a complex, multi-cultural business.
Ability to operate independently in matrix and a fast-paced environment
Willing to manage flexible working hours (working in Denver/MTS time zone and Europe/Vilnius time zones).
Strong command of the English language.
We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. To support this, we have launched a Digital Banking Service and Wallet across several European markets to enhance our customers’ experiences by offering a state-of-the-art digital Ecosystem. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ( https://careers.westernunion.com/global-benefits/ ). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your United Kingdom specific benefits include:
25 days annual leave – plus 8 public holidays
Comprehensive life & medical cover – including dependents.
Contributory pension plan
Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.
Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office at least three days a week.
We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, colour, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
Estimated Job Posting End Date:
07-10-2024
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.