Job Information
Western Union Senior CRM Marketing Manager for Europe – London, UK in London, United Kingdom
Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business that is committed to moving money for the better? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Senior CRM Marketing Manager for Europe.
Location: London (Hammersmith)
Hybrid - the expectation is to work from the office a minimum of three days a week
*Western Union powers your pursuit. *
As the Senior CRM Marketing Manager for Europe, you will be responsible for overseeing and managing the CRM and customer engagement marketing campaigns in Europe. You will collaborate with various departments, such as regional marketing teams, operations, data team, legal and privacy, product, and platform to ensure a seamless and personalized experience for customer at every stage implementing email, in-app and push, SMS messages, and other channels to engage with customers.
Role Responsibilities
Strong strategic thinking and value-prop development skills coupled with proven ability to assess risk and drive incremental TPC and revenue.
Create CRM strategies for apps, SMS, emails and in-app channels and execution of high-level campaigns in Europe.
Expert in designing customer journey maps for different segments (active/lapsed/ churned) and identifying critical touchpoints and optimizingcommunication opportunities.
Develop and launch automation strategies to reach business targets, such aschurn prevention, transaction lifts and incremental revenues.
Experience in implementing and monitoring key performance indicators (KPIs) to measure customer satisfaction, loyalty, and advocacy.
Identifytargeting opportunities using analytics and data modelsto predict customer behavior and tailor marketing messages.
Prepare the annual communication plan and submit campaign briefs, define segments, and manage approval process from brief to sign offs, including legal review and Business approvals.
Collaborate with agencies, vendor partners, and other marketing service providers.
Comfortable preparing reports and presenting campaign results to top management.
Ability to work efficiently across multiple departments within the organization including brand, product, privacy, and data to identify key requirements and leverage assets that will assist in driving growth.
Role Requirements
7-10+ years of similar experience in Marketing, particularly across CRM, Loyalty, and Experience.
University Degree in relevant field of study – MBA preferred.
Excellent analytical skills with a strong command of Excel and Power Point.
Advanced experience with CRM tools (Salesforce and Braze preferred) and data analytics.
Experience in a global consumer brand or financial services company.
Demonstrated leadership skills with the ability to set strategic direction and priorities within a complex, multi-cultural business.
Ability to operate independently in a fast-paced environment and manage multiple campaigns through different phases of execution.
Willing to manage flexible working hours (working in Denver/MTS time zone and Europe/Vilnius time zones).
Strong command of the English language.
We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. To support this, we have launched a Digital Banking Service and Wallet across several European markets to enhance our customers’ experiences by offering a state-of-the-art digital Ecosystem. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your United Kingdom specific benefits include:
25 days annual leave – plus 8 public holidays
Comprehensive life & medical cover – including dependents.
Contributory pension plan
Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.
Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.
We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
Estimated Job Posting End Date:
07-22-2024
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.