Job Information
Western Union Manager, Content Strategist in Pune, India
Manager, Content Strategist - Pune
Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business that is committed to moving money for better? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Manager, Content Strategist.
Western Union powers your pursuit.
As a Content Strategist Lifecycle Marketing you’ll be responsible to develop and execute content strategies for lifecycle marketing team that drive traffic, retain customers, and generate leads, include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.
Role Responsibilities
Developing clear and engaging content strategy that is consistent with the company's brand image and addresses both business goals and consumer needs.
Analyzing content marketing data to identify trends and anticipate consumer needs.
Strategizing content pillars and sub pillars. Performing exhaustive research to gain in-depth knowledge of all customer personas.
Performing extensive research and analysis on consumer thoughts and trends. Performing content audits to assess how well existing content is performing.
Performing content gap analyses to determine what type of content is missing and what is needed.Creating, adjusting, and managing the editorial calendar.
Developing a solid understanding of the target audience through online and traditional market research.
Developing editorial strategy, so content is consistent across all delivery platformsStay up to date on changing global privacy and compliance laws that impact marketing and customer communications.
Converse thoughtfully and effectively with marketing leadership and senior leaders at the company.
Lead a team of content writers globally.
Provide recommendations and ability to editall kinds of content (marketing and non-marketing).
Role Requirements
Bachelor's degree in marketing, communications, advertising, journalism, or related field.
This role will be based in Pune and work BST hours.
Proven content strategy and project management experience.
Strong storytelling, PowerPoint and excel skills.
Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
The ability to work under pressure.Strong content presentation skills.Outstanding organizational and time management skills.Excellent analytical skills.
Exceptional marketing and collaborative skills.Effective communication skills.
We make financial services accessible to humans everywhere . Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/ .
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
( https://careers.westernunion.com/global-benefits/ ). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your India specific benefits include:
Employees Provident Fund [EPF]
Gratuity Payment
Public holidays
Annual Leave, Sick leave, Compensatory leave, and Maternity / Paternity leave
Annual Health Check up
Hospitalization Insurance Coverage (Mediclaim)
Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
Cab Facility
Relocation Benefit
We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
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Estimated Job Posting End Date:
05-27-2024
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.